Website design – important things to consider

Website design – important things to consider

Posted in Internet

In modern times, it is vital to design a website when you have a company, because it is the most effective way to reach to potential customers, and promote your services. When interested in finding a certain information, people look online mainly, because they find the answer to their questions easier. Therefore, if you want your business to be successful, you should consider discussing with a professional company that offers website design Toronto, because if you do not have a website, you should consider creating one. The website represents your company, so take your time to share your ideas with the developers, and do not launch it for public until you are not contempt with the result. In case you do not have the needed knowledge to know what aspects are important in designing an online platform for a company, you should take a look at the following list, because you will find all the information you need.

Design planning and architecture

This is one of the aspects, you have to consider before starting designing the website, because you have to know what you want it to accomplish. In addition, you should talk with the marketing team of your firm, and see what internet strategy you would use. On the web there are two types of people, some of them are interested in finding information, others have the needed knowledge and do not visit your website for doing research, because they are ready to act. Therefore, it would be ideal for your website to meet these two requirements, because in this way you are sure that you attract a large number of visitors.

Analyze the competition

Because the online and offline market is so varied, there are definitely other companies that provide the same services as you do, and they might have websites. Therefore, you should ask the developers to analyze the way they have their website designed, or you can do this by yourself. You have to check how they accomplish their goals, and if they are doing something different from the rest of the companies. After doing the analyse you have to discuss with the developers, and see what options you have if you want to set your website apart from the others.

Hire a SEO specialist

Sometimes the developers of the website might not have a thorough SEO knowledge, and they might not design it to be SEO friendly. You should not ignore this aspect, because SEO has the power to place your website in the top pages of the search engines, and potential clients would find it easier. Therefore, if the website developers are not able to offer you these services, then you should ask SEO professionals to check it, and optimise it. There are different SEO techniques they could use to optimise your website, and if you want to have success in the future, you can opt for an extended collaboration, because they offer not only onsite services but also off-site ones, for improving your rankings.

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Bitcoins – what can you actually buy with them

Bitcoins – what can you actually buy with them

Posted in Internet

 

In the last few years, numerous merchants, some of them even worldly renowned have decided to accept bitcoin as a method of payment for the products and services they provide. Although there are still many people who do not know exactly what bitcoin is and how it can be used, the number of those who decide to resort to this type of virtual currency continues to increase by the day. This is also one of the reasons why platforms where you can buy and sell bitcoins instantly have emerged on the internet. Here is a list of things you can buy using this form of payment.

Use them on e-commerce sites to buy goods

It is worth mentioning that global computing giant Microsoft decided to add bitcoin as a means of payment on numerous online platforms back in 2014, which allowed people to use them in order to purchase content such as games, videos or apps from the giant’s platforms. Ever since, many other important companies have embraced the bitcoin trading method, thus giving people the possibility to pay for the goods they are interested in, using virtual currency.

You can book hotel rooms

Another amazing thing you can do with your bitcoins is to book hotel rooms. Recently, many hotels have announced that they now accept bitcoin transactions for all of their hotel bookings, integrating bitcoin into the list of payment options for their customers, next to Visa and PayPal. As a result, if you plan to travel to another country, you should definitely consider checking whether the hotel where you are going to stay for the period accepts bitcoin as a form of payment or not.

You can pay in restaurants and bars

Many managers of restaurants and bars have understood how important bitcoins have turned out to be and were impressed by people’s rapid increase of interest for this kind of payment, so they saw an opportunity in this and decided to allow their customers to pay for their orders with bitcoins. It is true that for the moment there are not so many restaurants and bars that have allowed this to happen, but experts believe the number will significantly increase in the near future, so keep an eye on your favourite restaurant to see when they will allow bitcoin payments.

You can buy different services

You already know that you can use bitcoins to buy the products and goods you are interested in from your favourite providers, but did you know that you could use this form of currency to buy services as well? A popular direct-broadcast satellite service provider in the US announced it has accepted bitcoin payments, which means that now millions of pay-TV subscribers can opt for spending their bitcoins to pay for this type of services. Big companies from other domains have resorted to similar actions, thus making bitcoins more popular with each day.

Overall, these are only several examples of ways in which you can spend your bitcoins, not to mention that there are many advantages that come with using bitcoins as a means of payment.

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E-Commerce: a safe and convenient business

E-Commerce: a safe and convenient business

Posted in Computers

E-Commerce, the short for Electronic Commerce, is a simple and convenient way of purchasing on-line and has emerged with the evolution of it and social media. Nowadays, trading via computer network is more common than traditional trading and new types of business emerged: online shopping, business-to-business services and online banking services are many of the solutions e-commerce is offering. iCommerce, for example, is specialized in business to customer trading services.

Form the concept to the final product

To develop an e-commerce platform you need the primary idea that is going to be developed into a business. In order to create a successful online brand you need a clear vision about the services or products you are going to provide. Combined with a smart online marketing strategy, the success is almost guaranteed. If you only have the concept but do not have the necessary expertise, our advice is to seek consultancy from experts. Generally, they are going to provide all the services you need, from creating a business plan and a marketing strategy, to giving your new brand visibility on different networks. In addition, many companies will make a website for your business and provide web design services as well. Create facile access to your platform via desktop or smartphone apps. The login process should be easy and not require a lot of information, for example, it can be via e-mail or a social media account. Make sure you provide the security of client’s personal data (address, full name, bank account, for example). If your business is based on selling, trading services should be one of your concerns. In order to create a trustworthy brand, you need to find a third party to do the delivery for you. Developing your own trading services is somewhat expensive and it might not be reliable for a start-up business.

Additional services are the key to build a trustworthy brand

In on-line trust is a big issue, due to the large number of impostors. Real products that do not resemble the on-line version, delayed delivery intervals, products damaged while shipping are some of the reasons many brand were not a success in on-line marketing. Finding a reliable trading company will give you an advantage on the market. Short delivery terms, preferably next day delivery, payment at the delivery with the possibility of checking at delivery the package, as well as free return services will create a good image for your brand on the market. A customer support service will also create a very professional image for your enterprise. These type of services can be expensive with multiple subcontractors, so, our advice is to find a company that can provide all those services for you.

Visual concept is also important

A logo to remember is a way to individualize your brand on the market. A user-friendly interface is often one of the reasons clients choose some services instead of others. Make sure you hire experts to deal with these problems.

If you have a reliable concept, there is no reason not to start an on-line business. Above is a list of important elements to follow in that case. Do yourself some research, have a chat with a couple of experts, and start your business!

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Selecting a cloud backup provider: a decision worth looking into

Selecting a cloud backup provider: a decision worth looking into

Posted in Software

When it comes to business decisions, these have to be carefully studied. Options need to be analysed, compared and only after should the decision be made. This way, you will gain the peace of mind that you have made the right choice, not to mention that you will easily enjoy a great deal of benefits. By now, you must have heard of cloud backup. This solution is one that enjoys a great deal of popularity and appreciation. There is a growing number of companies that have decided to collaborate with various UK cloud backup providers in order to protect their work. Cloud management is a domain that will continue to gain appreciation for the simple fact that it offers protection. This is a highly praised feature in today’s business society. Competition in all sectors is high, companies are always trying to be one step ahead. Thus, protecting data is a must. When searching for a partner of this kind, you will most certainly discover that options come in a large and as mentioned before, attention to detail is necessary when deciding upon anything.

Mind reputation

It is very important to collaborate with highly reputable companies that have built a strong and positive image. Reputation is not something that appears overnight. It takes a lot of effort, hard work and determination to build it. When you do locate a highly reputable company you may rest assured that the services offered are bound to be professional.

Study the solution offered

Considering that cloud backup is really an IT solution, studying details is important. It is advisable for your in-house IT team to have a look at the software offered. This way, you will have the confirmation of an expert that the solution found is indeed professional, suitable for your company. A stable, complex, user friendly, innovative software is the solution you are interested in. Make sure you study the technical details of the solution. Remember that this step should be completed by an actual expert.

Variety counts!

As mentioned before, all businesses need security these days. They simply cannot do without. When seeking a trustworthy provider, you might want to check the list of former clients. This will give you an idea regarding the versatility of the provider. The more varied the list of clients is, the better it will be for you. Diversity means that the solution has been tested in different fields of operations, presumably having satisfied different needs and expectations, which is a great advantage for you.

 

 

 

 

 

 

 

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Software Development: Where the IoT Money Really Sits

Software Development: Where the IoT Money Really Sits

Posted in Tech News

For all that we’ve heard about the Internet of Things (IoT), it would seem that there is a tremendous amount of money to be made in a digital environment with very few boundaries. Actually, there is. It’s just that the money is not sitting where most people think it is. Rather than profits being generated by device manufacturers and the computer chips that power the IoT, the real money is in software development. More specifically, it is a nearshore software development.

 

The early years of the IoT as a business model saw manufacturers competing for dominance with their latest and greatest devices. Everyone from the cell phone maker to the major appliance company was reaching out to customers in the hope of attracting them with the connectivity of those devices. But hardware is cheap.

 

We have done such a good job of mastering the mass production beast that we can produce tons of equipment and hardware for next to nothing. And what we cannot produce affordably here can certainly be manufactured in China. That means profit margins on hardware and IoT-ready devices are virtually nonexistent. Every company investing in the next connected device (and there are now literally billions of the active worldwide) will be lucky to break even, let alone make a profit. To make money in the IoT, you have to play in the software development arena.

 

Universal Connectivity and Service Platforms

 

As evidence that software development is the moneymaking machine in IoT technology, consider the reality that Cisco spent $1.4 billion to acquire a much smaller company named Jasper earlier this year (2016). Jasper’s claim to fame is a cloud-based IoT service platform that makes it possible for device manufacturers to effectively monetize their IoT technologies worldwide.

 

The biggest challenge of the IoT is one of universal service and connectivity. Hardware and device manufacturers all have ways of doing things, resulting in various ways of communicating over the Internet. Their devices do not play together very well if they don’t utilize the same communication methods. Companies such as Jasper have stepped in with software development to create platforms that offer universal service and connectivity. Cisco’s lavish spending to acquire Jasper shows just how important this is.

 

Cloud Computing Environments

 

Equally important to the IoT are the cloud computing environments that make mobile computing possible. And this is where nearshore software development really shines. Where companies such as Microsoft and Amazon laid the foundation for cloud development a decade ago, smaller tech companies are picking up the torch and carrying it into the future. It is that collection of domestic and nearshore software developers that are creating the cloud-based platform and flexible APIs necessary to effectively utilize the IoT for good.

 

Big Data Ties It All Together

 

Last but not least is the reality that without Big Data, the IoT would be virtually useless as a marketing tool. But Big Data itself is still a relatively new beast. Making it work in the era of the IoT requires creative and innovative software developers capable of figuring out how to use all of the data collected by billions of devices.

 

Once again, nearshore software development is a big part of this. In countries like Mexico and Argentina, the supply of young, tech-savvy workers are far more than we have available here. And these young people are the kinds of innovators the industry needs to exploit Big Data.

 

The real money in the IoT is in software. Is it any wonder we are seeing an explosion of companies south of our border offering nearshore software development? Not really.

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