Why you should start using video marketing right now

Why you should start using video marketing right now

Posted in Business

 

Just to refresh your memory, video marketing is the latest type of Internet market and advertising. It can be sued for lots of things, including brand promotion and boosting website traffic. The thing is that not that many businesses resort to video marketing, which is indeed a shame. Companies are under the impression that creating short video clips is expensive and that it takes a great deal of time in order to realise them properly. Fortunately, many businesses do use video marketing. Should you follow their example? As a matter of fact, you should.

The benefits of using video marketing

The use of video marketing may not be on the rise, but there is guarantee that things won’t be like this for long. Entrepreneurs are just starting to understand that the new type of Internet marketing and advertising has powerful benefits of change. Aren’t you just curious to find out what they are? Here is a short list:

  • Enhanced conversions and sales: Do you need help with retargeting? If the answer is yes, then you shouldn’t be investing in tracking software, but in a corporate clip. Promotional films can help you make a profit. All you’ve got to do is leave the video on the landing page and see the spectacular results. You’ll experience a boost in conversions and sales. Refer to this page for video marketing and video production.
  • Improved SEO: what does video production and advertising have to do with SEO? Well, video can help you improve the ranking of your website. Promotional films account for more than half of Web traffic, so it’s safe to say that they’re popular. Quality content is a factor that influences SEO rankings, so it’s better not to neglect it.
  • Video does well with mobile users: If there’s one thing that mobile users like, that’s video. In fact, all day long they watch video clips on their smartphones or tablets. The point is that if you want people to see your ad, you should better use video.

How to get started with video marketing

If you’re genuinely interested in video marketing, then you should better get started. If you don’t know how then you certainly need some piece of advice. What you need to do first is make a plan. Determine how much progress you have made and what you want to achieve next. Next, think about the style of content that you want or that your audience will respond well to. Last but not least, you need to get shooting.

Do you find this too complicated? If so, it’s recommended to hire a company that specialises in video marketing and video production. When professionals do the job, the results appear immediately. The quality of the footage is most important, so don’t even think about doing things by yourself. If you can afford to, hire specialists. You can get involved in the process, but, nonetheless, the hard work will be carried out by the pros. There’s nothing complicated for you to do. Just think about it.

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Selecting the right letterhead printing company – factors to value

Selecting the right letterhead printing company – factors to value

Posted in Business

 

Every business nowadays should consider having its own letterhead. Contrary to what many people may think, letterheads are extremely important to a company, because it boosts the level of professionalism and credibility, so people are more confident in resorting to the services that company provides. However, in order to benefit from the desired results, it is mandatory to select the best letterhead printing company and websites such as https://www.a1corp.com.sg/letterhead-printing-singapore/ can make for a great starting point for research. Here are the most essential factors to value before making a choice.

The equipment and quality

First things first, in order to benefit from top quality letterheads, it is essential to hire a company that works with top quality tools and instruments. It is recommended that you start your research on the Internet, as there are more chances to find a company in the World Wide Web rather than in your region. What is more, in case you do not find the company to match your needs within your country, you can definitely find on the Internet one that is based in a foreign country and that can provide you with high quality services.

Delivery time

Another aspect worth valuing before you actually make a decision is the delivery time. You need your letterheads in the shortest time possible. For this reason, ensure that the company you hire is willing to send you the letterheads within the specified time.

Good price

Price should not be a decisive criterion in your selection process, but it is for sure an important one you must consider. If you own a startup company for instance, you are probably looking for ways to reduce the costs as much as possible and to save money. A company that provides letterhead printing services for the lowest price on the market may not be the best choice, but neither is the one that has the most expensive services. Try to find a company that works perfectly within your budget and the best place to search for it is, again, the Internet.

Good reputation

No matter how good the price a letterhead printing company has for their services, if it does not have a good reputation on the market, it is best not to hire it. This is why it is so important to do your online research well – you have the chance to learn more on the company, on its background and even find out what past clients have to say about their services.

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Thinking about setting up a virtual office in Singapore?

Thinking about setting up a virtual office in Singapore?

Posted in Business

 

When starting a business you really need to consider all expenses. It is very important you understand exactly what your budget is and create a plan in your mind concerning your business goals and desired achievements. Once you do that, you have to figure out how to cut down your expenses, at least until your business starts to gain a bit of profit. One of the biggest mistakes managers do, most of them, not all, is to go head forward, buy everything they need, invest in a space hire too many people from the start. Basically, some managers get easily carried away and forget about the possibility that they might not succeed in this complicated world of business. If the idea does not function, they begin to panic thinking that they have invested a lot in the business and the blow is going to be much too serious. The best thing to do is go towards a more modern approach, some that costs even less and offers the same advantages as the traditional way of starting a business. Have you ever heard about the possibility of hiring a virtual office in Singapore? Here is why you might want to consider this idea.

Lower your expenses

This has to be the most important reason of all. It rather logic actually.  When hiring a virtual office in Singapore from A1 corp, you no longer have to invest in a building. You needn’t pay for the space you and your team reside in. For example, you can do your job online, just like the rest of your staff making use of the advantages brought by the Internet, while having that virtual office in Singapore. You can still run your business effectively and successfully, without paying a monthly rent, which in some cases could be rather high.

Get all the office services

It is important to be clear about one thing. When you are hiring a virtual office in Singapore or anywhere else, as long as you are working with a trustworthy company, you get to enjoy all the services you would otherwise have in a regular office. For instance, you will receive a parcel and mail collection, a registered address you can use in all needed documents, letter collection during office hours, mail forwarding. All these will help you create a strong business, a functional one, without actually paying a fortune, you would otherwise be obligated to do.

Expand your horizons

The best thing about having a virtual office is that you are stuck to one place. Assuming that you are working in the IT domain and you have recently established a company that offers solutions in this regard, your biggest asset are your employees. This is a highly competitive market and to be successful you need genius minds that are ready to bring all sorts of innovations. But how can you possibly achieve this goal, if you are living in a small town, where the desired candidates never show up to interviews? If you are running an online business, having hired a virtual office, you have the entire world at your feet. You can hire people from other countries, not just cities to come work for you. That is the advantage of escaping the old fashioned land based offices, no more limitations.

 

 

 

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How to incorporate your company in Singapore

How to incorporate your company in Singapore

Posted in Business

Singapore is the best alternative investment market in the world and for good reasons too. It is the focal point of South East Asia and it highly values entrepreneurs. Let us not forget about the unique infrastructure and the flexible tax system. To set up a limited liability company in Singapore and start your business, you have to incorporate it. Simply put, you have to submit an application of approval for its name. There are many formalities that you have to go through, like hiring secretarial services. For secretarial services in Singapore, click here.  If you have no idea whatsoever where to start, read this article.

Choose business activity

As a business employer, you have to declare your business activity. The state authorities control all activities realized with the purpose of making a profit. This means that it may be necessary to get permits and licenses. Requirements of this kind apply to all businesses, whether banks, recruitment agencies, restaurants, or insurance companies.

Hire secretarial services

In Singapore, you are required by law to have a company secretary. According to the 171 Companies Act, every company must appoint an administrative assistant within the 6 months of its incorporation. It is more than clear that you need to have a secretary prior to registering your business. But what about before? Well, an administrative assistant can help you in the early stages too. For instance, your corporate secretarial service ill file important documents for you.

Pick a name for your business

You cannot set up, let alone incorporate a company in Singapore if it does not have a unique business name. Naming your business is not as easy as you think. You have to pick a name that stands the test of time and that embodies the values of your company. You should have at least 3 variants of names. The name you have come up with may already be registered. Another thing to keep in mind is to avoid common nouns like ”agency” or “bank”. They will only make your application process longer.

Determine shareholding pattern

At the time of the incorporation, you have to issue subscriber shares to the entities that make up the owners. This is the reason why it is good to have in place a shareholding agreement. The shareholding agreement will show the relationship among the shareholders and how the company regulates these rights. It is important to stress that your company can be registered with a minimum paid capital of $1.

Appoint a company director

To comply with the regulations of the Singaporean law, you have to determine a director. The company director has to be a resident of Singapore and hold an employment pass. You can appoint an ominee director. This person will act as a director until you get the employment pass.

Prepare documents for incorporation

You have to provide the following piece of information to the Company Registrar: company name, description of business and scope of activities, paid up capital amount, characteristics of shareholders, details of the directors, office address, and particulars of administrative assistant. If the incorporation is successful, your will receive a confirmation email.

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Ways to create an effective brochure

Ways to create an effective brochure

Posted in Business

 

A brochure can be defined as an informative piece of paper advertising an organization, a company, a product or a service. This type of publication is an essential tool of business marketing as it resumes in printed form the information that the reader needs in order to take action. Just about anyone is capable of putting together a booklet, but not everyone can create an effective one. What mainly separates great flyers from powerless ones are the printing services uses. Outsourcing printing in Toronto is the best thing you can do for your business. However, is it enough? If you really want to make a brochure that dazzles, you should keep in mind the following piece of advice.

Understand your target market

To be sure that your booklet will be read by your target market, you should make efforts to understand your customers. You have to think about things such as why would the customers want to buy what you are selling and how is your product or service different. Undoubtedly, it is important for a brochure to be visually appealing, but you should make efforts to understand what is it that your customers want from you. If your product or service does not respond to their needs, you can be sure that they will not have any use for it. On the other hand, if the audience is not familiar with what you do, you will need to provide thorough explanations.

Design the brochure

The design is the most important part as it will be the first thing that draws the viewer’s attention. In other words, the booklet has to spark the reader’s curiosity. So, how are you going to manage that? It is not as simple as you may think. One thing you have to do is select thematic elements, namely a theme or an appearance that match your business. For example, if you are an accounting firm, you cannot make an intensely hued flyer. You will not need a great number of fonts. More precisely, only need the heading, subheading and the body copy. No matter how proud you are of the company building, avoid placing it on the brochure.

Prepare your body copy

Once you have chosen the layout, you have to think about the message. There are ways to determine customers to open the booklet and want to read more. The headline is the one that creates interest. Think about a call-to-action statement, in other words a phrase that urges the reader to take immediate action. It is important not to forget that you are selling, so share the details that the customers need. While you should provide enough information, do not disclose everything from the very beginning. Create a sense of mystery; otherwise, your booklet will not be an effective one. When you are done preparing the body copy, check it for spelling mistakes and make sure that the message is clear and understandable.

All you have left to do is send the material to the printing company.

 

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Important Questions to Ask Your Payroll Provider

Important Questions to Ask Your Payroll Provider

Posted in Business

It used to be that small business owners were forced to weigh themselves down with manual payroll processing that wasted precious time and resources. When computer software was introduced for payroll, things got a lot easier. Things got easier still when specialized payroll companies started emerging in the 1970s.

If you are using a payroll service provider, you’re not alone. There are millions of other businesses just like yours. The question is, how much do you know about your payroll company? Are you satisfied with the level of service they offer and are you confident they are doing the best job possible?

Below is a list of questions to ask your payroll provider. You can get a good idea of just how well they are doing by paying close attention to the answers.

How do you handle new employee reporting?

New employeeshave to be entered into the payroll company’s computer system and reported to federal and state taxing authorities within a set amount of time. The procedures for doing this are relatively straightforward, so there is never an excuse for employees to go unreported. Your payroll company should be able to explain the process in detail.

What is your process for reporting payroll taxes?

Payroll taxes have to be withheld from pay and reported on a set schedule. Employee deductions are made with every pay period, and the employer is expected to have enough money in the tax account to make scheduled payments. A good payroll company has this all planned out.

What security protocols do you have in place?

The benefits of online payroll should be obvious in this day and age. Still, the one downside of online payroll is security. Your payroll provider should have systems in place to guarantee the protection of all employee information at all times. It is a good idea to require your payroll company to provide you with copies of any and all security audits they conduct.

Where is your data center located?

Payroll services generally store data on remote data centers that can be located just about anywhere. You might want to know where their data center is just in case geography is important to the way you do business. In most cases, it will be irrelevant, but it may not be in your business – especially if you operate on a global scale where international rules for data storage may apply.

What kind of access do employees have to information?

In the modern era, it is expected that employees and contractors will have direct access to their own payroll information online. Ask your payroll provider if such access exists. If so, it should be available through some sort ofcentralized portal giving each employee or contractor access through a unique account.

Who provides your payroll software?

Online payroll companies can get the software they offer to clients in any number of ways. They can develop it themselves, they can purchase off-the-shelf solutions, or they can hire software development firms to create customized applications. Depending on the nature of your business, you may need a highly customizable software package to handle your payroll.

There are certainly additional questions you can ask your payroll provider to gauge how they are doing. The ones we have listed here are really just the start. At any rate, don’t just assume the company handling your payroll is doing the best job they possibly can. They may not be. The only way you can know for sure is to develop a solid working relationship that allows you to ask questions and get straightforward answers.

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