E-Commerce, the short for Electronic Commerce, is a simple and convenient way of purchasing on-line and has emerged with the evolution of it and social media. Nowadays, trading via computer network is more common than traditional trading and new types of business emerged: online shopping, business-to-business services and online banking services are many of the solutions e-commerce is offering. iCommerce, for example, is specialized in business to customer trading services.
Form the concept to the final product
To develop an e-commerce platform you need the primary idea that is going to be developed into a business. In order to create a successful online brand you need a clear vision about the services or products you are going to provide. Combined with a smart online marketing strategy, the success is almost guaranteed. If you only have the concept but do not have the necessary expertise, our advice is to seek consultancy from experts. Generally, they are going to provide all the services you need, from creating a business plan and a marketing strategy, to giving your new brand visibility on different networks. In addition, many companies will make a website for your business and provide web design services as well. Create facile access to your platform via desktop or smartphone apps. The login process should be easy and not require a lot of information, for example, it can be via e-mail or a social media account. Make sure you provide the security of client’s personal data (address, full name, bank account, for example). If your business is based on selling, trading services should be one of your concerns. In order to create a trustworthy brand, you need to find a third party to do the delivery for you. Developing your own trading services is somewhat expensive and it might not be reliable for a start-up business.
Additional services are the key to build a trustworthy brand
In on-line trust is a big issue, due to the large number of impostors. Real products that do not resemble the on-line version, delayed delivery intervals, products damaged while shipping are some of the reasons many brand were not a success in on-line marketing. Finding a reliable trading company will give you an advantage on the market. Short delivery terms, preferably next day delivery, payment at the delivery with the possibility of checking at delivery the package, as well as free return services will create a good image for your brand on the market. A customer support service will also create a very professional image for your enterprise. These type of services can be expensive with multiple subcontractors, so, our advice is to find a company that can provide all those services for you.
Visual concept is also important
A logo to remember is a way to individualize your brand on the market. A user-friendly interface is often one of the reasons clients choose some services instead of others. Make sure you hire experts to deal with these problems.
If you have a reliable concept, there is no reason not to start an on-line business. Above is a list of important elements to follow in that case. Do yourself some research, have a chat with a couple of experts, and start your business!