Guide to developing an E-commerce website

Guide to developing an E-commerce website

Posted in Software

Developing an ecommerce website can prove to be extremely beneficial for many businesses, but there are many steps to take and certain risks involved. It takes some time, money and effort until you can manage to turn your project into reality. From choosing the right eCommerce web design services, to taking all the security precautions necessary, you need to think a few aspects through. Here is a short guide of what developing this type of website involves.

Hire a team of experienced web developers

If you have decided to put together an ecommerce website, then the first step in the process is finding and hiring a team of fully qualified and experience web developers that can take your ideas and turn them into reality. Because designing an ecommerce website is a bit more difficult than a standard one, you need to choose your web developer carefully. Think about aspects such as longevity, reputation and experience before choosing a web design company or another. Although, the market offers a wide selection of web development offers, not all companies provide the same work quality. Research is key in this situation, so take the time needed to find yourself a company that is worth your trust, and of course your money.


If you are planning to do ecommerce, then you should know that the initial investment should consist of a significant amount of money. Besides the financial aspect involved, you should also know that such a project will consume a lot of your time. If the development of a traditional online platform might take some time, designing an ecommerce one may take even twice as much. Of course, this detail can depend on the web design company you choose to work with, but if you want everything to look perfectly, then you should allocate the project enough time and money. You need to be certain that you can afford the investment required, and only then you can move on with the project.


Protecting consumers’ information is a crucial aspect, and this is why it is required to implement certain security protocols by using encryptions. You must obtain the required certificate, which implies a unique IP address, advance registration and a recurring fee.

Plan ahead

When it comes to developing an ecommerce website, you must be extremely organized, and think about any possible inconvenience or issue. Find out all there is to know about the legal, security, and fundamental financial matters with enough time in advance, because you need to be familiar with all the details involved. Think about merchant accounts, payment getaways, sales tax, and all other relevant aspects.

Developing an ecommerce website can prove to be extremely profitable for your business, but that means putting in the effort required and paying close attention to any important detail. If you wish to give this idea a go, make sure you take into account the details mentioned above. Success might just be around the corner, if you keep in mind some useful tips.

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Secure your business data today – choose online backup

Secure your business data today – choose online backup

Posted in Internet


If you want your business to achieve success, you should know that it is a combination of many things, like a good budgeting plan, experienced employees and a right IT set-up. In the majority of cases, business managers are focusing on the first ones, and forget about the last, which is in many of the situations the one that has the power to make or break a business. You should not waste your time investing in the basics and forget about the bigger picture, because if you want your business to grow in the future, and be secure in case something wrong happens, you should consider online backup UK. As with any business, the data regarding your company is very important, and you have to be sure that you have access to it, even if an accident happens. The best way to do this is to hire online data backup services.

What online data backup implies?

You might not have experience in this domain, but you should know that online backup is a process, which implies storing copies from your data on an offsite remote server. You have two options in this situation, to invest in your own infrastructure and hardware or to contract a third party provider. You should know that the majority of companies that need online backup choose to contract a third-party provider, because it offers many advantages.

Secure your business from physical damage

You might think that in case of physical damage, your data will not be affected, but if you think thoroughly, you will realise that once the storage equipment is broke, you also lose the information. Therefore, if you choose to store your data on a copy on an external server, you can be sure that your information is safe in case of flooding or fire. In addition, you should know that even a small accident like throwing coffee on a keyboard could lead to data loss.

Avoid hard drive crashes

In case you are in the business for many years, your equipment might be old, and specialists state that the lifespan of a computer is no longer than five years, so if yours are older, they might break at a certain point and you might lose all your information. Because you try to save money, you might not replace the equipment from your company every five years, because you consider it functional, but if you choose not to upgrade it, it is crucial to have it stored on an off-site server.

Be secured from theft, viruses and malware

Depending on the domain you provide your services, you might experience at a certain point, data theft, and you have to be sure that you can recover all the information in order to be able to run your company. In addition, in modern times almost every company could experience cybercrime problems, so you have to be sure that if you have to deal with viruses or encryption, you would be able to recover your data.


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How to avoid disappointment when working with bespoke software developers

How to avoid disappointment when working with bespoke software developers

Posted in Software

Although pricier, bespoke software is gaining ground against off-the-shelf software, as enterprise owners are starting to understand that success is dependent on creativity and flexibility. This trend is definitely encouraging, as it increases chances of progress, especially among small start-ups, but one must still keep in mind that the mere selection of a professional software developer may not always guarantee the best results. As you can read on this page, software development is a complex process where all the clogs need to move seamlessly together and in the same direction in order to work. Unpleasant situations can occur even when the developer is good at their job, so here are some tips to communicate effectively, stay organised and avoid disappointment.

Tell your developer exactly what you want – spare no details

Client-developer communication is vital in the software creation process. To get the exact product you need, you should have a detailed discussion with your provider in advance and tell them how you expect your software to work. Answer big picture questions, such as what its purpose is, who will use it, what features do you need, but don’t hesitate to be specific either. The more information you offer, the more the developer will understand your vision and give it shape.

Create a long term development plan

Even the simplest applications can take a long time to develop, so establish a larger time frame. Discuss with your developer the possibility of splitting the process into several steps and give feedback after each one. This way, if you do not like something or want it modified, it’s easier to do. Ideally, you should have weekly or bi-monthly meetings with developer(s) to discuss progress and brainstorm ideas.

Pay attention to UX and UI

When building the perfect software, functionality is the most important, but do not underestimate the impact of user experience and user interface. After all, a solid application can receive bad reviews because it is unintuitive and difficult to interact with. No matter if the end user is one of your clients or a member of the staff, pick a design that everyone can understand easily. This way, you reduce the need to extensive training or frequent customer support.

Invest in user testing

Contrary to common belief, user testing is not something that occurs when the development is over and you’re running out of time to launch the product. Testing is an integral part of the process and should be done methodically and regularly, not just at the end. This way, if there are any bugs, they will be detected and fixed on time. In addition to bug detection, user testing is important because you can get valuable feedback regarding software design, functionality and user experience.

Last, but not least, remember that you can get a quality product only if you work with a professional software development agency, preferably one that has worked on similar projects before and is capable of handling advanced enterprise requirements.

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Finding engineering staff – how to overcome challenges

Finding engineering staff – how to overcome challenges

Posted in Software

Engineering is one of the few fields that has kept on providing stable career opportunities even in an unstable economic context and candidates in this field are known to benefit from sufficient job offers as soon as they graduate. On the other hand, employers are also in a good position, because they always have a vast work force to choose from and they can find qualified candidates. Having the option of choosing from thousands of enthusiastic candidates is a good thing, but it also means that they have to be more selective, use a range of carefully chosen differential criteria and maximise productivity to speed up the recruitment process. This can be quite complicated, so resorting to Toronto engineering recruitment is an excellent solution. Whether you want to entrust them with full control over the process or just contact them to have access to the best candidates in the field.


How to find relevant candidates?


Although the engineering field is a vast one, that doesn’t mean that all CVs you receive are from candidates’ experience are relevant for your particular vacancy. As useful as they might be, general online recruitment platforms are not always very useful, because the job you post might get hundreds of views from people who aren’t qualified. To maximise your chances of hiring exactly whom you need, work with a dedicated recruitment agency that can connect you with relevant workforce. They usually sort of candidate profile based on field and experience, thus narrowing down your options.


Coping with the lack of a human resource department


It is common knowledge that the existence of a human resource department in your company can streamline the process of finding the best engineer, but not all companies have the budget for it. In fact, start-ups and small businesses cannot justify the activity of a human resources department all year round, because it consumes too many resources. Therefore, business owners are advised to work with a specialised recruitment agency on short term, until they find the candidate that they are looking for. This way, the vacancy is filled with the help of a HR professional, but there are no long term financial commitments. A collaboration is also advisable because recruitment specialists are familiar with the requirements in each industry and they know how to match businesses with the best potential employees.


Choosing the best person for the job


Being a specialist in your field doesn’t always make you an HR expert. Managers should of course have a say in choosing the perfect candidate, but they shouldn’t go through the process alone. In most cases, an HR rep is better at understanding the qualities and shortcomings of the workforce and inform the manager whom to trust and whom to avoid. For example, the recruitment process becomes more efficient when overseen by someone with HR experience, because they know what questions to ask the candidate.


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Digital marketing: a walk in the future

Digital marketing: a walk in the future

Posted in Internet

Surely you have heard about digital marketing. Most people have. The Internet is quickly gaining ground and entrepreneurs are well aware of this fact. So, it makes perfect sense to ask themselves if switching to the online market might not be the correct decision. In most cases, the answer is yes. Whether you are talking about e-commerce platforms, applications or simple presentation websites, digital marketing is the right choice. The Internet is the future, whether or not everyone agrees with this reality. So, if you decide to head on straight forward in this direction, you have to do it right. Digital marketing is the key. The term is probably known to you, but perhaps you are interested in discovering more aspects regarding it. The domain is quite broad and if you should decide to visit website such as, you will understand exactly how diverse it is. There are plenty of services that experts of this kind can offer you. If you are asking yourself why invest in these services, then here are a few reasons.

Win over clients, the smart way

Digital marketing is not only about planning events and launching online campaigns. It is about getting to know your public, a different kind of public this time. The people that will be looking for products and services online are completely different from those that prefer the land based market. It is time that entrepreneurs start investing in tools that can offer them the necessary data about the public. It is time to learn more about the online world and its vivid participants, if you want to resist on the market. Otherwise, the competition on the online market might be too much for you to handle.

Spreading the word

Traditional marketing is about spreading the word, so it should not surprise that its cousin, digital marketing, has the same goals. This time, getting the word around is done in a completely different manner, a more modern one. Services part of this domain include SEO and emailing campaigns, branding, social media marketing Adwords and so on. All these techniques focus on getting the regular customer interested in your business. The results are visible in most occasions and quite fast as well.

Branding is the key!

Surely you can imagine that one of the biggest goals any company has is managing to build a brand, a name for itself. Once your company is separated from others similar to it in terms of services or products, you can say that you are actually enjoying a bit of success and having your own public. Branding is about gaining a public. Digital marketing can help you in this regard. Experts part of this domain will use the right tools and manage to build a name for your company. The Internet is a large and competitive field and the truth is that you could use all the help you can find to win a small part of this field. People will conduct branded online searches looking specifically for your company. You can easily imagine how this can be translated in terms of profit and sales.


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Crucial mistakes that often happen in app design

Crucial mistakes that often happen in app design

Posted in Software

Considering that there are over 45 trillion apps available in PlayStore, it is important to create a new app having the user experience in mind at all times, as this is the only way in which you can get people to download and keep the app. There are many developers who might persuade users to download their app initially, but they delete it as soon as they begin using it, because it just provides poor user experience. To this extent, these are the crucial mistakes that any professional Android development company should avoid:

Treating the smartphone experience as if it was a desktop

This is one of the biggest mistakes that many developers tend to make. Essentially, they create miniature versions of their desktop website, when in fact mobile users expect something completely different. The fonts and images should be properly sized so that the user does not have to zoom in on everything and everything should be literally at their fingertip, because this way the app has much more chances of success.

Expecting all users to be the same

Just because you expect something when you use an app for the first time, it does not mean that everyone else does the same thing. This is why it is very important to invest in user testing before you launch your app on the market, as this way you will manage to anticipate any problem from the beginning and fix it before the app even reaches its final users. You can either organize a testing group among your colleagues or you can use a software testing company that can send your app to actual users in order to receive real feedback.

Overstuffing the app

This means you will use too many images and too much text in your app, which in turn will lead to user confusion. Try to create an app that is as intuitive as possible, without cluttering it with images that will only confuse the user regarding what they should click on next. Keep things simple and you will see that your app is more successful.

You ask users to register before giving them access to your app

This is by far the mistake that will cost you the most because you are bound to lose the majority of your users this way. Only people who really need whatever you are offering will be willing to spend time registering in order to use the app. You should create an app that makes the user appreciate it for its value and thus willing to register on it.

These are the main design flaws that many developers seem to overlook these days and you should make sure your app does not have them either if you want to be successful. No matter how much you will advertise it afterwards, if it does not offer a great user experience, chances are it will not be as successful as you would have hoped for and your entire investment will have been for nothing.

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The perks of custom web application development

The perks of custom web application development

Posted in Internet

There are certain factors that provide opportunities for your business to experience growth and expansion. Probably the greatest need of your business is software. Web-based applications in particular help you automatically manage your business online, not to mention that they enable you to use the time gained for other activities. However, you should pay great attention to whom you hire. While there are many people that claim they know what an online platform is, they do not even understand the basic meaning of a website application. What you should look for is a web application development company that is ready to develop software products and service. At present, web application development acquires customization in accordance with your needs and those of the users. A software development company has a range of solutions that bring about many advantages.

Using web application services

Software companies from all over the world have created a niche for customized services. These services have significantly contributed to website browsing and it is important to mention that they have also simplified data management operations. Taking into consideration the immense inflow of traffic from visitors all over the world, management of such an enormous data does not pose any difficulties for your business.

Coordination of business processes

Internet-based software assists you with coordinating various business processes by providing you a central archive of information. The firm has the possibility of updating and manipulating the content, not to mention that it is able to install new tools and designs so as to make turn the business into a present-day one. The company that designs the software takes into account the needs of the company, reason why it is capable of enhancing the function of the organization. The product is tailor-made according to your specifications so as to best serve your needs. Basically, you have guarantee that the software makes a great fit for all your requirements.

You do not need a license

Not few are the cases in which business owners license the software from a vendor only to find out that it is not at all suitable for the needs of the organization. One of the great benefits of custom applications is the fact that you do not need a license in order to use the program and you can thus make any changes that need to be made without having to ask for permission. On the contrary, you can at any given time incorporate the changes that the users are asking for.

More scalable than off-the-shelf web applications

Custom business web applications are more scalable than off-the-shelf ones. Since developers operate on a contractual basis, as your business starts to grow in size they will continue maintaining the program. Custom business software operates without any errors, so you will not have to worry about continual errors that keep users from using the program. if you really want to avoid this kind of problem, ten you should definitely hire a software development company to make something according to your needs.

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Useful tips for increasing your website traffic successfully

Useful tips for increasing your website traffic successfully

Posted in Internet

The online environment has become just as competitive or even more so, than traditional marketplaces, which is why website owners will need to make a few investments in order to obtain larger profits. And how do you obtain a larger profit online? The answer is quite obvious: by increasing the number of visitors your website gets every day. To this extent, here are a few tips that you can use in order to increase your website traffic:

Invest in PPC campaigns

PPC campaigns are certainly highly effective from multiple standpoints. On the one hand, when you collaborate with an amazing PPC agency, you can always count on implementing your campaign properly and on the other hand, these types of campaign are cost effective, because you know the exact budget you are willing to invest from the beginning and how many clicks you will get for it. A well-target PPC campaign will always offer amazing results, because chances are the users who will visit your website are highly interested in the services or products that you have to offer.

Search Engine Optimization is very important

While there may no longer be a standard recipe when it comes to SEO, your website still needs to be properly optimized in order to be favored by Google in its results and for this you will need an experienced agency with offices in Toronto to have a look over your website and make the necessary changes. You would be surprised to see how much small changes can increase your page rank considerably and in the process, also increase your website traffic. However, you need to work with Adwords certified professionals to be certain that you are receiving the best possible advice and that your website is in good hands.

Social media is the future

Another key weapon that you can use in your favor is social media. Everyone uses Facebook, Twitter and other social media platforms these days and you need to make sure that your business is present as well. You will need to learn how to engage your audience and motivate potential customers to visit your website more often and take advantage of your special offers. Social media is an excellent way of advertising your business at an affordable cost and also to increase the number of daily visitors considerably, so be sure to make use of this unlimited source of advertising.

Invest in good web design

Web design is also important to retain visitors. If the traffic you do attract is disappointed in what they find, chances are they will not return a second time. This is why having a great web design will really make an important difference and will allow you to run a profitable online business.

These are just a few aspects that you should consider whenever you are trying to increase your website traffic and grow your online business. One thing is for sure, by working with a great PPC agency, the chances of reaching your goal increase exponentially, rather than just taking this task into your own hands.


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The Internet and beauty salons – what is the connection?

The Internet and beauty salons – what is the connection?

Posted in Software

Owning a beauty salon is not as easy as many people would think, since it implies for the manager to be both responsible and organized in order to have a successful business. One important aspect to take into account is creating a very good marketing campaign in order to increase the number of customers as soon as possible from the day the beauty salon is released. Believe it or not, salon scheduling software can be a very powerful marketing tool. The Internet has become indispensible to people nowadays. If you want to find more about the connection between the online world and beauty salons, read the rest of the article too.

The Internet – the most powerful marketing tool

In the past decades, the Internet has become the most important source of information. People look online whenever they want to learn more about a certain object, a country, a medical condition and so on. However, this is not the only purpose of the Internet. Many promotional agencies claim that nowadays agents cannot create their marketing campaign without using the Internet. You should take this into account and take advantage of this tool in order to make your beauty salon known to the public much easier.

Creating a website

The most common way to promote something online is to design a website. You can do some research online and look for a web designer who can create a website for your beauty salon. You can post on that site more information about your beauty salon that potential customers might be interested in. The price list, the exact address of the salon or even a little bit of history of that beauty salon, all of these can be posted on the website.

A salon scheduling app is useful too

Since it is the era of technology and innovation, another great method to both promote your business and make your customers happy is to release a salon scheduling app. It is worth mentioning that this is a great method for your employees to organize their appointment list much easier too. They will not have to carry a bulky notebook and write down all the appointments in it, since everything can be done by only accessing this app. What is more, customers will definitely appreciate this software, since they do not have to waste more time on the road and come to the beauty salon only to make an appointment for the following week for instance.

Work only with professional designers

In order to benefit from the best results, it is recommended to be very careful when choosing the designer for both your website and salon scheduling app. There are many companies on the market that provide web design services, but in case you want to save more money, the best option is to work with a freelancer.

As a result, the Internet has become one important tool in promoting businesses, regardless the industry in which those businesses are included. A website and salon scheduling software are two things that will significantly boost the number of customers for your beauty salon.

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Why are floating speakers such a good investment?

Why are floating speakers such a good investment?

Posted in Gadgets

When it comes to technology, there are always new gadgets and devices that appear on the market. Those aficionados for technology like to be up to date with the latest trends and they are always looking to add some new gadgets to their “tech collection”. One of the devices that should not miss from any geek’s collection is the floating speaker. Believe it or not, these levitating sound speakers have become more and more popular in the past years, so in case you are interested in purchasing one yourself, you should do some research online and read some detailed reviews first. Here are the main reasons why these speakers are worth the money.

Great 360-degree sound projection

One of the many reasons why it is a good idea to invest money in a floating speaker is for its high quality sound. The speaker provides 360-degree sound projection, which allows you to benefit from the best quality whenever you listen to your favorite music. The speaker has no “back”, as it happens in the case of those old speakers, and since it levitates above the subwoofer, the sound is not altered in any way. As a result, no matter in what corner of the room you sit, you will benefit from the same great sound quality.

Long-lasting battery

Another great advantage of these levitating speakers is the fact that you can listen to music at them for nearly eight hours. You can throw the best parties at your house with the aid of these devices, because they are designed to last for several hours. You can easily recharge them afterwards.

Bluetooth connection and wireless devices

It is important to remember that these speakers are wireless, which means that you do not have to worry about that bunch of wires spread all over the room anymore. Moreover, these devices provide bluetooth connection, which makes it easier to connect them to a smartphone, a tablet, a PC or any other device that also provides bluetooth connection.

Yes, they do float!

Well, probably the best reason why you should consider investing money in such a speaker is for its outstanding floating ability. These speakers can actually float due to some built-in magnets that are placed both in the ball of the speaker and in the base. Those magnets reject each other the moment the speaker is turned on and attract each other when it is turned off, thus preventing the ball of the speaker to fall off the base. Floating speakers can double as impressive decorating items as well and they can definitely be a conversation starter.

Different designs

There are numerous floating speakers available on the market nowadays and they come in different designs, colors and sizes. You can opt for a black floating speaker, a white, or a pink one or you can go for a Star Wars themed floating speaker. No matter what you opt for, make sure the provider you select is a professional and reliable one in order to benefit from the best results.

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