A brochure can be defined as an informative piece of paper advertising an organization, a company, a product or a service. This type of publication is an essential tool of business marketing as it resumes in printed form the information that the reader needs in order to take action. Just about anyone is capable of putting together a booklet, but not everyone can create an effective one. What mainly separates great flyers from powerless ones are the printing services uses. Outsourcing printing in Toronto is the best thing you can do for your business. However, is it enough? If you really want to make a brochure that dazzles, you should keep in mind the following piece of advice.
Understand your target market
To be sure that your booklet will be read by your target market, you should make efforts to understand your customers. You have to think about things such as why would the customers want to buy what you are selling and how is your product or service different. Undoubtedly, it is important for a brochure to be visually appealing, but you should make efforts to understand what is it that your customers want from you. If your product or service does not respond to their needs, you can be sure that they will not have any use for it. On the other hand, if the audience is not familiar with what you do, you will need to provide thorough explanations.
Design the brochure
The design is the most important part as it will be the first thing that draws the viewer’s attention. In other words, the booklet has to spark the reader’s curiosity. So, how are you going to manage that? It is not as simple as you may think. One thing you have to do is select thematic elements, namely a theme or an appearance that match your business. For example, if you are an accounting firm, you cannot make an intensely hued flyer. You will not need a great number of fonts. More precisely, only need the heading, subheading and the body copy. No matter how proud you are of the company building, avoid placing it on the brochure.
Prepare your body copy
Once you have chosen the layout, you have to think about the message. There are ways to determine customers to open the booklet and want to read more. The headline is the one that creates interest. Think about a call-to-action statement, in other words a phrase that urges the reader to take immediate action. It is important not to forget that you are selling, so share the details that the customers need. While you should provide enough information, do not disclose everything from the very beginning. Create a sense of mystery; otherwise, your booklet will not be an effective one. When you are done preparing the body copy, check it for spelling mistakes and make sure that the message is clear and understandable.
All you have left to do is send the material to the printing company.